Cheat Code #1

Chris Askew / Marketing

/ Founder

Konami Code

Cheat Code #1 - Getting Better Results by Scrapping your generic forms

Want to generate more leads from your ads? Awesome. The best way to get better leads is to scrap your generic forms!!!!

Seriously. Most businesses are using old, out of date, super generic forms on their landing pages and websites that customers just don’t connect with. A bad form can cost you a LOT of leads.

Your form is your final step in the lead generation process. The right form, asking the right questions, with the right incentives is what will ultimately influence how many leads you you get.

Simply put, a better form will get you more leads and higher quality leads.

So …. How do you make a form better?

Simple.

You give people what they WANT

People who will fill out your landing page form want to know four things.

  • 1. What will you (or your product) do for me?
  • 2. How much will this cost me?
  • 3. How are you different from the other companies I’ve looked at?
  • 4. Can I trust you? Do you know what you are talking about?

On your landing page, be sure your content answers all these questions. Be VERY clear with what you or your product will do for the customer, and write that from THEIR perspective, NOT YOURS.

Don’t be greedy.

You can gain a customers trust by not asking for too much information too quickly. Many businesses ask for WAY TOO MUCH information not heir landing page forms. Only ask for the information you MUST have, not the information you WANT to have.

Don’t be afraid of white space.

Your form needs to be able to be read easily and it needs to look good. Don’t cram a bunch of stuff together. Let it breath. Even if your form is asking for a little bit of information, make sure it LOOKS GOOD. If the form has room to breath it will be less intimidating for the customer, making it easier for them to respond.

Spend MOST of your time crafting the call to action.

This is by far and away the most important part of the landing page. Without a clear call to action your customers will not know what you are asking them to do. Make this call to action as SIMPLE and DIRECT as humanly possible. Don’t crowd the plate with different offers. Simplify.

Focus on the customers benefits.

Crafting a compelling call to action is far more about letting your customers know how your product or service will make their life better than it is about using persuasive language or even gimmicks. The better you are at communicating to the customer how their life will improve by accepting your offer, the more likely they are to convert on your form.

For example, instead of merely having a button on your interior design newsletter form that says “Subscribe” have it say “Subscribe for the best home decorating tips.”

People are lazy.

Sorry, not sorry. It’s true. They want to do as little as possible to accomplish their goals, so… why not make it was easy as you possible can to get them to convert.

Be sure to use check boxes and radio forms as often as you can instead of text boxes where they have to type in information.

You can NEVER make it too obvious.

If you want your customers to take action, MAKE it as painfully obvious as you can as to what that action is. Make your subscribe button a dramatically different color than anything else on the page, add an arrow pointing to the form, add some animation to the form itself. These are all visual clues that will direct the customers to the form. Without them you are taking a chance and likely missing leads because you aren’t directing your customers to where they need to be and what they need to do.

Test everything.

It’s crucial to test every aspect of your landing page forms. Don’t just make assumptions on what you THINK will work. Use some A/B tests and compare actual data to see what leads to better/stronger conversions. There are several tools available that will help you track the metrics of your landing pages.

Ready to read the second Cheat Code?
CHEAT CODE #2 - Marketing that is emotional becomes memorable.

Want to get the cheat codes?

Subscribe to our newsletter below and we will send you an all access pass to each of the lessons in this series as we release them

We will also send you an invitation to join a private members-only (don’t worry its free) coffee & chat marketing masterclass where we answer any questions you send us about marketing. We will meet with you live over zoom and give you our best marketing advice & strategies to help your business level up your advertising game.

Get more cheat codes at https://createdbytilt.com/cheatcodes

*We promise to respect your data and your privacy and we won’t inundate you with a flurry of emails.

Want to get more cheat codes?

All fields are required

icon-content-development

Have a great strategy but need design?
Our team can add the creative TILT!

Great content won't make a great impact without user-focused design. Our work is more than just “pretty” —it’s strategically designed to drive people to action.

©2021 createdbytilt.com

By using this website you agree to our cookie policy