Strategy & Planning
At the beginning of every strategy and campaign, we develop a situation analysis. A situational analysis is a critical review of your current business situation. It serves as the foundational starting point for your marketing plan. To put together your situational analysis, we will help you gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it.
- Market research — market opportunity/threats research, competitive research, strategic positioning research, brand perception research, consumer insights research and key audience analysis
- Target audience research — influencer, demographic, psychographic, perception, usage, preference research
- Creation of marketing campaigns as well as integrated marketing campaigns (multiple marketing functions happening simultaneously)
- Buyer persona development
Implementation & Execution
Once we have the strategy in place, we map out integrated marketing campaigns and tactics. We have a multitude of strategies we can implement including:
- Digital marketing campaigns (often includes creation of landing pages or micro-sites)
- Social media marketing campaigns
- Email marketing campaigns
- Website Design & Development
- PR campaigns — press conferences, grand openings, trade shows, and product launches
- Internal communications and employee engagement programs
- Contest creation, implementation and oversight
- Sales enablement strategies
Measurement & Analysis
It's not enough to have data, you have to have the right metrics and be able to perceive insights that will drive effective decisions.
The more data you have access to, the smarter you have to be about analyzing and using it. With each campaign we have the ability to activate and aggregate vast amounts of highly granular data and overlay this with powerful cross-channel learnings. This is an ongoing process that shapes strategy and drives tactical optimizations throughout the entirety of the campaign
- Ongoing campaign management and oversight
- Frequent updates and formal reporting based on client goals
Elevation & Evolution
With insights gained from measurement & analysis comes the ability to focus in and double down on what is driving results to then continually evolve and create compounding growth.