Strategy
We believe that nothing will add revenue and drive sales more than a consistent brand.
Brand strategy is where it all begins, starting with a thorough brand strategy assessment. We dig into how your brand is currently perceived in the marketplace and work to steer your brand to positive attributes that resonate with your target audiences.
Our team will conduct in-depth market research to aid in brand positioning, lead and facilitate goal oriented branding meetings -- from a workshop or seminar with a large audience to a full-day branding session with a select group of an organization’s top leadership.
We will help guide your organization to clarify, define and come to consensus on: brand values, brand-building strategy, brand positioning, key brand messages, and target audiences/personas.
Research
Our competitive research will help you determine what opportunities you can take to outperform your competitors.
We conduct extensive research into your marketplace in order to identify who your competitors are. Once we've identified your competitors, we dig a little deeper to gain a better understanding of what type of content they publish, how their SEO is structured, what they are doing on social media, white papers or case studies they produce, where they advertise, how often they advertise etc. We determine what they are doing successfully as well as gaps in their marketing.
These deep insights gained through competitive research will give you the opportunity to strike and gain a huge advantage.
Market research
market opportunity/threats research, competitive research, strategic positioning research, brand perception research, consumer insights research and key audience analysis
Target audience research
influencer, demographic, psychographic, perception, usage, preference research
Deliverables
Develop Brand Guidelines
Create guidelines for how the brand identity is to be used consistently throughout any communication medium/channel, as well as proper usage for any third parties who may use your brand.
Brand naming and brand logo design
Need a new logo or name for your organizations? We can help develop your new identity, securing appropriate URLs and help acquire trademarks.
Multiple Brand Management
We will craft a strategic system for how multiple brands, brand names and logos work with one another with easy to understand and use guidelines
Brand collateral development
Design and develop print and digital collateral material that articulates and reinforces the brand (e.g. website, social media platforms, business cards, brochure, signage, advertisements, etc.)
Brand Launch & Training
Create strategies, programs, PR strategies and/or events to launch the new brand and make it truly stand out and be memorable.
We can work with ongoing brand training to be sure that your brand is understood and embraced by internal teams by implementing internal programs/training workshops that help reinforce the brand on an ongoing basis.